Did you know that customers prefer to watch a video about 4 times as much as they want to read about a certain brand, product or service? Yes, it is true, the power of video is really amazing. It is really no wonder that video has become incredibly popular over the last couple of years and why online consumers and shoppers turn to video to learn more about the new brand, products, and services.
Videos are not only preferred by online shoppers and consumers, but they also have a huge impact on them. According to one research, more than 50% of the online viewers will make an action after watching a video and viewers who watch a video that is related to a certain product, are more likely to buy the product.
For businesses, marketers, and brands that are interested in taking advantage of the power of video, the best way to do it is to create explainer videos. Explainer videos have the ability to quickly and smoothly grab the attention of the audience by sharing a compelling and interesting story within 60 seconds.
In this article, we are going to present a few tips on how to create effective 60 second explainer videos: