If you have launched your new business or you are planning to do this in the near future, you have to take some time to consider all the options you have to promote your business. One of the best options you have is to use explainer videos. These videos can help any business owner explain their brand, company, and products in a couple of minutes.
Modern men and women find videos more attractive compared to long texts. They don’t have time to read long texts and their attention span is very short. Animated explainer videos can solve this problem by providing useful information in just one or two minutes.
It’s also worth mentioning that videos are able to create more interest. Ordinary people are curious and they want to watch videos to find out what’s going on. They are expecting to see a good presentation about something that they are interested in. So, with the help of explainer videos, you can increase their interest.
Sometimes, it’s very difficult to explain what your product is about with the help of an article or a text guide. The reason is simple – people tend to interpret things in different ways. But, if you use explainer videos, you will clear all the dilemmas. In these videos, they will see all the details that matter and they won’t be confused or puzzled about the things they can get from your product. They will see and hear what your products can do and understand what they can expect.
Numerous studies have confirmed that explainer videos, especially animated explainer videos, are able to boost conversion rates. It turns out that modern consumers trust more on services and products that have videos dedicated to them. It makes sense because as we pointed out before, they get an explanation for the things that await them with these products. The best part is that you can get a precise count of the conversion rate because you can use analytics tools linked to your video.
In the end, we should mention that explainer videos provide improved search engine ranking. In most cases, websites are getting visitors from search engines. On the other hand, search engines love unique videos and websites that have unique and popular videos are ranked higher than the others. A good explainer video can boost web traffic to your site.
Video marketing presents opportunities for businesses to inspire, evoke emotion in and appeal to needs of their audiences in a real and authentic way.
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— Explainers (@explainersindia) 25 de abril de 2018