Animated explainer videos are informing viewers about your brand and products and they do all this in a couple of minutes. They are a very convincing promotional tool. With the best animated explainer videos, you can grab the attention of any viewer and encourage them to take action. Thanks to this specific kind of videos, you will be able to build brand awareness, strengthen brand image and help people establish a connection. However, in order to witness and reap all these benefits of animated explainer videos, you have to create a good script. The script must be catchy and engaging. So, how to create a script for animated explainer videos with characteristics like this?
First and foremost, you have to keep things short, accurate and brief. Modern men and women are not fond of listening to unnecessary details. They want to hear and watch things that are concise and get a feeling that they are not wasting their time.
The next step is to come up with an animated explainer video script that is emphasizing the main marketing message. Successful animated explainer videos rely on short sentences that are not causing boredom in viewers. The script’s length should be minimal (in most cases, no more than 300 words) and try to add the primary marketing message as soon as possible. You must encourage the viewer to watch the video to the end.
It’s a good idea to use only active voice and sentences in the script. Address the viewers directly. They must feel like they are having a conversation with your brand’s representative. Deliver information that really matters to them. Put yourself in their shoes and use language that will encourage them to take action.
Of course, one of the most important things in this process is to create a memorable story. The product or service you have in your offer should be the solution in this story. Take some time to create a realistic plot that your viewers can relate to.
It is also a smart move to add some humorous moments in your script and video. Keep in mind that most of these animated explainer videos are very entertaining too. However, you should always take your brand image into account. Don’t use crude humor because you will do more harm than good for your brand.
The script plays a very important role in the process of animated explainer video production and that’s why you should take it seriously.
"The first thing that probably comes to mind when you think about marketing videos for businesses is explainer videos or demonstration videos." https://t.co/Mubuo6I9uv #VideoMarketing #digitalmarketing #contentmarketing #video #youtube #MarketingVideos pic.twitter.com/wSmpH24e5E
— Jon Allo (@JonAllo) 17 de abril de 2018